Various links to past conferences, plenary speakers and past testimonialsĪ new mobile app was created for the conference this year, and was made available on both Android and iOS devices.Social media buttons linking to Public Affairs social media sites such as Facebook, Twitter and YouTube.A RSS feed of Public Affairs blog posts concerning the conference.Three text content areas highlighting the year’s theme, schedule and logistical information such as parking and directions.A photo slideshow at the top of the page featuring the plenary speakers.The key features of the conference website include: Once the speakers for the conference are confirmed, the conference site takes shape with the full schedule and speaker bios posted at the beginning of each spring semester. The Public Affairs Conference website is also updated at this time, though only as a basic shell. The Public Affairs homepage design is updated at the beginning of each fall semester to incorporate the logo and theme for the year. I would like to share all aspects of how we market the conference, with the hope that others can use this information as best practices when it comes to marketing their own events on campus. This year we went one step further and also added a new mobile app to the mix. The Public Affairs Conference is a major event each year on campus, and our office has always put considerable effort into creating the conference website and promotion before and after the conference takes place.
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